A heartbeat in every policy
One lesson at a time.

Elizabeth R.Auma. K Every time I find myself talking trade policy, instinctively I will always have a line like, ‘…..Government is committed to ensuring a conducive environment for trade’. This statement to the ears of the traders is exciting and reassuring. Yet the same government is committed to collecting taxes…

I am Elizabeth Ritah Auma Kiguli, founder of Hearts and Trade. A place where trade is more than numbers, more than another well-crafted document. It is a place where numbers are names. Names we relate with, names we don’t personally relate with, yet in our work, it is about them all. Fifteen years, I got a story to tell, laughter, tears, betrayal, growth, friendships, negotiations…. let’s journey together